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\u3055\u3066\u3001\u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u300c\u6226\u7565\u306e\u8a55\u4fa1\u300d\u3067\u3059\u3002<\/p>\n
<\/p>\n
Johnson, Scholes & Whittington\u306b\u3088\u308c\u3070\u3001\u6226\u7565\u3092\u8a55\u4fa1\u3059\u308b\u4e0a\u3067\u4ee5\u4e0b\u306e\uff13\u3064\u306e\u4e8b\u9805\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
Feasibility<\/p>\n
Acceptability<\/p>\n
Suitability<\/p>\n
<\/p>\n
Feasibility\u3068\u306f\u3001\u30d2\u30c8\u3001\u30e2\u30ce\u3001\u30ab\u30cd\u3068\u3044\u3063\u305f\u7d4c\u55b6\u8cc7\u6e90\u304c\u5341\u5206\u306b\u63c3\u3063\u3066\u3044\u308b\u304b<\/p>\n
Acceptability\u3068\u306f\u3001\u5229\u76ca\u3068\u30ea\u30b9\u30af\u306e\u30d0\u30e9\u30f3\u30b9\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u30b1\u30a2\u304c\u9069\u5207\u304b<\/p>\n
Suitability\u3068\u306f\u3001\u5916\u7684\u74b0\u5883\uff08PESTEL\u3084\u30dd\u30fc\u30bf\u30fc\u306e\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u306a\u3069\uff09\u3084\u4f01\u696d\u306e\u5185\u7684\u74b0\u5883\uff08SWOT\u3084\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u306a\u3069\uff09\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u304b<\/p>\n
\u3068\u3044\u3063\u305f\u5f62\u3067\u3001\u4f01\u696d\u306f\u6226\u7565\u3092\uff13\u3064\u306e\u8ef8\u3067\u8a55\u4fa1\u3092\u3059\u3079\u304d\u3067\u3042\u308b\u3068\u7d50\u8ad6\u3065\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u3055\u3089\u306b\u5f7c\u3089\u306e\u91cd\u8981\u306a\u8ad6\u70b9\u3068\u3057\u3066\u3001\u305d\u306e\u6226\u7565\u306e\u8a55\u4fa1\u3067\u306f\u5e38\u306bYes\u3067\u3042\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u3044\u304f\u3064\u304b\u306fNo\u3001\u3064\u307e\u308a\u8a55\u4fa1\u304c\u4f4e\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u5168\u4f53\u7684\u306a\u8a55\u4fa1\u70b9\u306e\u30d0\u30e9\u30f3\u30b9\u3084\u305d\u306e\u6226\u7565\u306e\u91cd\u8981\u5ea6\u306a\u3069\u3092\u8003\u616e\u3057\u3066\u3042\u3052\u308b\u5fc5\u8981\u304c\u3042\u308b\u3001\u3068\u305d\u306e\u8457\u66f8\u3067\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u6e80\u70b9\u306e\u6226\u7565\u3068\u3044\u3046\u3082\u306e\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u8ca1\u52d9\u8af8\u8868\u304c\u5b8c\u74a7\u3067\u6e80\u70b9\u3060\u3068\u76e3\u67fb\u4eba\u304c\u76e3\u67fb\u5831\u544a\u66f8\u3067\u8b33\u3046\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u306e\u3068\u540c\u3058\u3067\u3042\u308a\u3001\u7d4c\u55b6\u8005\u3082\u307e\u305f\u6226\u7565\u306e\u8a55\u4fa1\u306b\u5b8c\u74a7\u3092\u6c42\u3081\u3066\u306f\u3044\u3051\u306a\u3044\u306e\u3067\u3059\u3002\u3053\u306e\u70b9\u306b\u65bc\u3044\u3066\u306f\u3001\u6e1b\u70b9\u65b9\u5f0f\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u52a0\u70b9\u65b9\u5f0f\u3067\u6226\u7565\u3092\u8a55\u4fa1\u3057\u63a1\u7528\u3057\u305f\u65b9\u304c\u826f\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u307e\u305f\u3001\u5f7c\u3089\u306f\u6226\u7565\u3068\u3044\u3046\u8a00\u8449\u3092\u300cLong term scope and direction\u300d\u3068\u5b9a\u7fa9\u3057\u3066\u304a\u308a\u3001\u30b9\u30b3\u30fc\u30d7\u306e\u5e83\u3055\u3068\u305d\u306e\u65b9\u5411\u6027\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u8996\u70b9\u3082\u8a55\u4fa1\u306e\u57fa\u6e96\u306b\u306f\u542b\u3093\u3067\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u3082\u3061\u308d\u3093\u4e0a\u8a18\u306e\u8003\u3048\u65b9\u3060\u3051\u304c\u6226\u7565\u306e\u8a55\u4fa1\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u3001\u975e\u5e38\u306b\u591a\u304f\u306e\u8457\u66f8\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u7d30\u304b\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u3001BCG Matrix\u3001SWOT\u5206\u6790\u3001Product-Market Matrix\u3001GE Planning Grid\u3001Decision trees\u306a\u3069\u3001\u4f8b\u3092\u6319\u3052\u308c\u3070\u304d\u308a\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u3057\u3066\u3001\u7d4c\u55b6\u8005\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u306e\u6226\u7565\u306b\u643a\u308f\u308b\u4e2d\u3067\u3001\u6226\u7565\u306e\u8a55\u4fa1\u3068\u3044\u3046\u5927\u304d\u306a\u8cac\u4efb\u3092\u5168\u3046\u3059\u308b\u305f\u3081\u306b\u3001\u6211\u3005\u306f\u3067\u304d\u308b\u3060\u3051\u305f\u304f\u3055\u3093\u306e\u30c4\u30fc\u30eb\u3092\u63c3\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u6fa4\u67f3\u3000\u5320<\/p>\n
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